Zelmer among the agency clients
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Product photography is one of Jacek Szewczyk specializations. In July this year one of the most popular company producing high class AGD facilities - Zelmer commissioned him to prepare the session of its products. This session was supposed to present products of the new luxurious line Lumiere (juicer, toaster, kettle) which was introduced to severe clients. Another commission regarded modern vacuum cleaners. Prepared photographs were supposed to be used in press advertisements and other promotional materials. The aim of the session Showing Lumiere line as a luxurious, prestigious and a little bit snooty. The cost of presented products is relatively high what required presentation which would show them elegant, exclusive and made for people with good taste. It was different with the vacuum cleaner Syriusz, which has nice look, good reputability and it is very popular between clients already. This image of being user-friendly for inmates had to be emphasized on the photos. In case of Soliaris vacuum cleaner the sessions goal was to show the class of the product. Realization The session has been organized in two luxury apartments in Warsaw and also in kitchen furniture show-room. Pawel and Anita were models on the photographs. Models and interiors were chosen by the client from the set provided by our agency. Summary Women doing her make-up in the mirror... of the microwave. Exclusive but cheerful, full of light interiors, white furry carpet and... vacuum cleaner. Taken photographs are clear, colorful and actually extremely aesthetic. The session was realized on time and in chosen places. Brief directions were accomplished.
Thanks to: AD-REM - Public Relations agency. Client: Zelmer S.A. Product: product photography People working on the session:
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