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Świat Zdrowia among the agency clients

The Company Świat Zdrowia S.A. unites pharmacies from all around Poland in a network. Already over 1519 pharmacies from the whole Poland belong to the network but the number is still on the increase. The Company also publishes a monthly magazine Świat Zdrowia under its own name and is involved in wide marketing activities in pharmacies and beyond them. Pharmacies belonging to Świat Zdrowia association offer their customers not only good prices but most importantly nice service and professional advice.

Our agency won the tender organised by Świat Zdrowia S.A. and was chosen to realise a complex photo session.

Purpose of the photo session

Our tasks involved presenting friendly-looking interiors of pharmacies, the picture of a happy family and a friendly and professional pharmacist. Photos were taken in three selected pharmacies in Warsaw.

The photo session involved:

Image-building photos with a family in the foreground
Image-building photos with a pharmacist in the foreground
Image-building photos showing the elements of pharmacy equipment in the natural environment of pharmacies with the logo of Świat Zdrowia S.A.
General indoor and outdoor photos of pharmacies
Studio photos of elements of pharmacy equipment

Photos will be used in advertising materials of Świat Zdrowia - ATL and BTL all around Poland.

Casting

We were looking for people who met very specific criteria. After the detailed selection of applications sent, we invited chosen people to come to our studio in Mokotów district in Warsaw. With the help from the models approved by the customer we created an exemplary family: a gradma and parents with two kids, and we chose two women to pose as pharmacists.

Realisation

Image-building photos
The session was realised in a really friendly atmosphere of a family, with cups of hot coffee in our hands. Everyone was offered refreshments. Photos were taken in three selected pharmacies in Warsaw. In the foreground there was either the whole family or a pharmacist. Make-up and stylisation was in the hands of the make-up artist Anna Mazurek. In the photos appeared: Agnieszka, Sławek, Zosia, Kuba, Martyna, Irena, Zofia. They adapted very quickly and made an impression of a real family. We used four flash lamps to light the photo setting as well as various accessories to light the entire surface and models.

Studio photos of elements of pharmacy equipment
Photos were taken in shadeless technique with the use of a special tent connected to the shadeless table (author's solution) which ensured proper light on the object.

Post-production
Photos accepted by the customer were retouched carefully but delicately, which involved cropping, removal of unnecessary elements, correction of colours, improving complexion (removal of imperfections).

Summary

The Customer's assumptions and expectations have been realised. The photos are warm, look good and have the family atmosphere. Below are presented selected photos.

We would like to thank the team of Świat Zdrowia!

Customer: Świat Zdrowia S.A.

Product: commercial photography
Project duration: 4 weeks

People involved in the session:

photographer: Jacek Szewczyk
stylist, make-up: Anna Mazurek
manager: Adam Gołub

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